All one needs to play basketball is a basket or a "rim" and a ball or "the Rock".

The goal of the RimandtheRock is to push the art landscape surrounding Basketball culture forward in innovative ways thru the use of traditional and contemporary design, engineering, street art and photography.  

Basketball at its root is art, from how the game is played to where it is played.  It is its own art form and has its own history.  The RimandtheRock's mission is to encapsulate this in a tangible way.